Organisation that fail to plan are in essence planning to fail' Essay

Organisation that fail to plan are in essence planning to fail'. discuss this statement. in your answer consider types of organisational plans, and the link be - Essay Example act that the company’s mission and vision statements are chalked up when it is in the early stage and thus the whole concept of finding out what it wants from its different processes and activities, whether or not to go for the short term incentives or substitute the same for the long term gains and a host of other things that come in line with these points as well. [DEAN, 2002] Organizations in the present times are doing their utmost in order to know more and more about their valued customers. For this, they have devised certain strategies which are in line with the values that their business has set for itself. These values are thus deeply intrinsic within the mission and vision statements of the company. In order to gain further knowledge about the customers, research is being given proper emphasis which would eventually discern the exact basis for the customers to come and make that vital purchase. [McNAMARA, 2007] Even when the same has been done, the need is to find out how the same customers can be retained and in what manner they will come back for the repeat purchase of the product. Organizations do their best to conduct research which will harness their business outcomes as well as help them achieve positive results in the light of unbroken grounds, at least in the marketing and business circles. They want to reach out to the customers in whatever capacity they can and for that they aim to find out the best and most efficient means possible. In order to gain this deeper understanding, they are seeking in depth research from third party research affiliates like A C Nielsen, Dunn & Bradstreet and others. These research companies find the exact basis for the company to reach out to the potential customers as well as hit upon the ones who are actually buying the competitor products and are simply unaware of their product or do not want to use theirs due to certain malice, prejudice, immoral or disliked advertising campaigns and a host of other reasons as