Vintage cloth trade Research Proposal Example | Topics and Well Written Essays - 2000 words

Vintage cloth trade - Research Proposal ExampleYet the proliferation of online euphony and smorgasbord in the customer attitude towards purchase of music has weakened the position of HMV. This paper has conducted a substitute(prenominal) research on HMV to find the loopholes in the current management system and suggest ways in which HMV can improve its future prospects. It has been found that lack of investment in online music business has take to the quick fall of HMV and there are considerable deficiencies in the management system which have except weakened HMVs share. An analysis of the change noted in the customers taste had pointed out the reason pot decline of HMV. Consumers in the digital era have been found to engage in practices such as, plagiarisation and free download, with the support of technology. Improved product differentiation and enhancing customer experience are the possible ways in which HMV can improve its prospects for future.As the last presence of high street music hold on, HMV, which stands for His overcomes Voice, has a long history of 93 years. HMV is typical enough to represent the whole music entertainment industry as the matter of fact that it is the last remaining music retailer. Their first store was born in 1921 and started to sell gramophones, radios and popular music hall recordings (BBC, 2013). The following new era of CDs (Compact Discs) sullen HMV into a hugely profitable music record company successfully during 1980s (BBC, 2013). However, around 2000s, the intention of MP3 has reshaped the traditional pattern that consumers used to listening music. Due to the contribution of digital revolution, which was generated around 2010s, HMVs retail experience is no longer as attractive as it was (BBC, 2013). As the HMVs annual plow in 2012 (Figure) proves that the music giant has started suffer from financial losses and sales decline. Nevertheless, since the music retailer did not react as early enough as it can to embr ace the digital trend, HMV formally went into government activity in